Globalization – Making Cultural Differences Matter MORE

A very common misperception we at GBA often encounter is the expectations that globalization will “smooth out” cultural differences, that in the future the world will be one big homogeneous cultural. After all, look how the world has pretty much...
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India – A Land of Many Contrasts And Lots of Promise

Today, we will talk about India. India to say the least is a very amazing country. Filled with much history, rich cultural diversity, and a rich history. It is also an interesting land of contrasts. Cities like Hyderabad are at...
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Brazil – Potential Well Beyond World Cup

As most readers know, Brazil has been making news as the host for the World Cup football matches. But perhaps what is not as known is the news Brazil has been making over the past several years as one of...
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In Cross-Cultural Relations – A Little Bit Can Go A Long Way

Earlier we pointed out that it was rarely the big gaffes and flubs that caused the most cultural friction, instead it was the “little things”. Much like many complain about in their romantic relationships, how “he/she” never does the little...
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It’s Not Always the Big Things – More Often It’s the Little Things

Pick up just about any book on cross-cultural relations, or observe about just about any cross-cultural training program you’ll almost always read about major faux pas; a thumbs up gesture in the wrong country, giving the wrong gift for that...
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