Globalization – Making Cultural Differences Matter MORE

A very common misperception we at GBA often encounter is the expectations that globalization will “smooth out” cultural differences, that in the future the world will be one big homogeneous cultural. After all, look how the world has pretty much...
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Brazil – Potential Well Beyond World Cup

As most readers know, Brazil has been making news as the host for the World Cup football matches. But perhaps what is not as known is the news Brazil has been making over the past several years as one of...
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It’s Not Always the Big Things – More Often It’s the Little Things

Pick up just about any book on cross-cultural relations, or observe about just about any cross-cultural training program you’ll almost always read about major faux pas; a thumbs up gesture in the wrong country, giving the wrong gift for that...
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